Down The Line


with Stran Smith

Our presidential election is over and we now have a new president. Whether you agree with our Nation’s choice or not, it’s time to move on. I’ve never been one to dwell on the past. I never believe you get anywhere in life by throwing your sucker in the dirt. In Joshua 1:2, God said, “Moses is dead, get up and go.” I’ve got news for you. Ronald Reagan isn’t coming back. It is time to get up and move forward.

I was out doing some work on the ranch the other day. I had a guy helping me. He comes out from time to time when we really need him. I couldn’t help but notice what a joyful attitude he had… 30 miles from nowhere in the middle of a hot and dusty cattle pen how one person’s attitude changed the entire atmosphere. A high pressure, stressful job was transformed into a pleasant day just because of this one man’s attitude.

I have had so many questions about STS Ranchwear and how our vision has grown beyond that to be a successful brand. I kind of scratch my head too at times. We reached our five-year goals at the end of two years, and just keep growing. It’s been an unbelievable journey and a blessing to watch the brand explode and grow beyond our expectations. 

I really don’t like New Year’s resolutions because to me it’s just a fad and people nearly always break their resolutions. Every year my routine is to set aside a little bit of time to reflect on the past year and review and grade things that I’ve tried to accomplish in the previous year.